Digital Marketing

OTT/ Connected TV: How to Develop an Effective Strategy

OTT/ Connected TV: How to Develop an Effective Strategy

5 min read With OTT (Over the Top) video becoming one of the fastest ways consumers are digesting media, it is no wonder why companies are allocating big dollars to their OTT marketing strategy. With no signs of decreasing appetite, OTT (streaming platforms and smart...

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Buyer (Customer) Persona. What is this?

Buyer (Customer) Persona. What is this?

3 min read With a shift in the privacy topography and consumer behavior changing, we can all agree or not that a great marketing campaign consists of planning, budgeting, timing, and resources, and I will add in pure luck. But are these enough? Not entirely,...

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“Summer of Impact” 2022 Travel Trends

“Summer of Impact” 2022 Travel Trends

3 min ReadThe start of summer is nearly a month away; Americans begin unofficially summering Memorial weekend. For most of us, extended evenings, BBQs, the aromatics of the ocean's saltwater, and vacation plans come to mind. Anything outside the mainstream "bubble” is...

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Shhh…Don’t Talk, Just Watch… The Power of Video

Shhh…Don’t Talk, Just Watch… The Power of Video

2 min read Have you ever tried to tell someone something, and they weren't listening? It's frustrating, right? It's happened to me before, and I've had friends tell me the same thing has happened to them. Sometimes it feels like no one really listens or hears what I'm...

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How to Market to Millennial Moms, Women

How to Market to Millennial Moms, Women

3 min readAs you consider your target market, one of the essential demographics is millennial women, especially millennial moms. "Millennial Moms" who is this? We soon observe the day that honors the sacrifices moms (which started May 12th, 1907) make for their...

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4 Ways to Tell if a Robocall is From Google

4 Ways to Tell if a Robocall is From Google

If you have a phone, you've probably gotten more than your fair share of robocalls, those automated calls with a pre-recorded message. And if you're a business owner, you've probably gotten a robocall that says it's from Google. There's just one catch: Google will...

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