Customer Journey

Our step-by-step to helping you grow.

Here at Comporium Media Services, we believe that you can’t truly be successful at marketing your business unless you understand who your customer is and what they are looking for. We’ve developed a detailed guide to gaining insight into how your customers think and act. And at each critical step, our digital solutions will help your business come into focus for your customers.

The Customer Journey

STEP 01

Awareness

STEP 02

Findability

STEP 03

Reputation

STEP 04

Conversion

STEP 05

Advocacy

Awareness

Generate Interest

The Awareness phase of the customer journey has many levels. Consumers can range anywhere from “unaware”, meaning they have no familiarity with their own problems or the products and services that a company offers; to “very aware”, meaning that the consumer fully understands their own problem or need and is familiar with an advertisers products or services, but they haven’t made the decision to buy yet.

Our Solutions

The Customer Journey

STEP 01

Awareness

STEP 02

Findability

STEP 03

Reputation

STEP 04

Conversion

STEP 05

Advocacy

Findability

Be Found & Stand Out

At this stage in the customer journey, consumers have moved past awareness and are actively seeking solutions for their problems. This is where it is crucial for a business to have the ability to be found, easily and accurately. One of the most important factors in a business’s ability to be found is their online listings. Their NAP information- which stands for NAME, ADDRESS, and PHONE NUMBER must be accurate, not just on major sites and search engines but on hundreds of smaller listing sites as well.

Our Solutions

The Customer Journey

STEP 01

Awareness

STEP 02

Findability

STEP 03

Reputation

STEP 04

Conversion

STEP 05

Advocacy

Reputation

Be Chosen

At this stage, customers are finalizing their purchase or choice of vendor. They are moving ever closer to action and are scrutinizing their options even further. As customers weigh their options, there are several things that make a prospective business and its products and services look even better. Online reviews, case studies, and social media presence and activity are among some of the critical things that make up a business’s online reputation. These things can make or break decisions for a customer.

Our Solutions

The Customer Journey

STEP 01

Awareness

STEP 02

Findability

STEP 03

Reputation

STEP 04

Conversion

STEP 05

Advocacy

Conversion

Make The Sale

Businesses have to be in-tune with how their customers prefer to engage with them and they need to be equipped to meet their customer’s needs in whichever way they prefer. A business’s website, listings, social platforms, and digital advertising campaigns must be set up to allow for phone calls, form fills, or even physical store visits. If businesses can’t allow customers to buy and convert in their preferred method, then all the hard work they’ve done through the customer journey up to this point might all be for nothing; and the customer is going to go somewhere else where they can conduct business in their preferred way.

Our Solutions

The Customer Journey

STEP 01

Awareness

STEP 02

Findability

STEP 03

Reputation

STEP 04

Conversion

STEP 05

Advocacy

Advocacy

Be Talked About

It’s much cheaper and easier to take a customer who has done business with you before and turn them into a repeat customer than it is to generate a brand new customer. These repeat customers can also be brand ambassadors for you and do a lot of the hard work that goes into creating new customers. These are the folks who not only have had great experiences, but happily share those experiences through things like online reviews and social posts. They refer friends and family and provide the most valuable type of free marketing for a company.

Our Solutions

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