Shhh…Don’t Talk, Just Watch… The Power of Video

May 11, 2022 | by Lakia, Digital Marketing, Video, Video Marketing

2 min read

Have you ever tried to tell someone something, and they weren’t listening? It’s frustrating, right? It’s happened to me before, and I’ve had friends tell me the same thing has happened to them. Sometimes it feels like no one really listens or hears what I’m saying, but when I show them a video, their focus becomes apparent quickly! Videos seem to have the power to grab people’s attention in ways that simple text often can’t. Businesses benefit greatly from content beyond the written text.

Is video the right avenue for your business? Wonder no more! In a world so full of content options, video is king. Did you know YouTube is the second largest search engine in the world? Yes, this is true! It outpaces Google, Yahoo, and Bing. Video consumption in 2022 is on track to reach an average per person-time spent at 100 minutes (1hr. 40min per day) of online video watch time.
Video content is an irreplaceable part of any business strategy, so much that every company and organization will benefit no matter the size or business type from a video. Video is one of (if not the) most effective methods to engage with modern clients. 

Let’s Cut to the Chase!
Ten reasons to consider why your business should jump into the world of video:

• Video boosts sales.
Video has a bright future, including streaming. 
• 9 out of 10 people want to see more videos from brands. 
• According to Cisco, this year, videos will account for more than 82% of all consumer online traffic.
• Your competition uses video (86% of businesses, to be exact).
• According to a survey, 84% of people say they are convinced to buy a product or service by watching a brand’s video.
• YouTube and Instagram continue to be the top Social Media Platforms for video consumption, according to eMarketer.

What Video Marketers have to say according to a survey:
• Increased traffic to their website. (86%)
• Helped them generate leads. (84%)
• Directly helped increase sales. (78%)

So, you’re thinking of starting a video marketing campaign. Comporium Media Services can help you successfully reach your audience with the right video strategy. If you’re ready to generate an interactive and enticing ad, give us a call, and we’ll create a customized video experience that will be sure to attract and inform your next customer. Contact us today!