by Lakia

Social. The New Word of Mouth?

Social. The New Word of Mouth?

2 min readWhat is the future of word-of-mouth? Today, social media, the digital counterpart of word-of-mouth, is replacing it as the most significant force in product and service acquisition and engagement. The majority of customers are influenced by recommendations...

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Buyer (Customer) Persona. What is this?

Buyer (Customer) Persona. What is this?

3 min read With a shift in the privacy topography and consumer behavior changing, we can all agree or not that a great marketing campaign consists of planning, budgeting, timing, and resources, and I will add in pure luck. But are these enough? Not entirely,...

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“Summer of Impact” 2022 Travel Trends

“Summer of Impact” 2022 Travel Trends

3 min ReadThe start of summer is nearly a month away; Americans begin unofficially summering Memorial weekend. For most of us, extended evenings, BBQs, the aromatics of the ocean's saltwater, and vacation plans come to mind. Anything outside the mainstream "bubble” is...

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Shhh…Don’t Talk, Just Watch… The Power of Video

Shhh…Don’t Talk, Just Watch… The Power of Video

2 min read Have you ever tried to tell someone something, and they weren't listening? It's frustrating, right? It's happened to me before, and I've had friends tell me the same thing has happened to them. Sometimes it feels like no one really listens or hears what I'm...

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How to Market to Millennial Moms, Women

How to Market to Millennial Moms, Women

3 min readAs you consider your target market, one of the essential demographics is millennial women, especially millennial moms. "Millennial Moms" who is this? We soon observe the day that honors the sacrifices moms (which started May 12th, 1907) make for their...

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Reboot , Refresh? 5 Tips to Jumpstart branding for the SMB

Reboot , Refresh? 5 Tips to Jumpstart branding for the SMB

4 min read Ladies and Gentlemen, have you heard of Kim Kardashian (eye-roll)? I know you don’t want to admit it, but I present to you, branding. Well, shall I say, branding at its finest? Okay maybe you DON"T Keep Up with the Kardashians, but the Kim K reference is...

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