Social. The New Word of Mouth?

Aug 3, 2022 | by Lakia, Digital Strategy, Social Marketing

2 min read

What is the future of word-of-mouth? Today, social media, the digital counterpart of word-of-mouth, is replacing it as the most significant force in product and service acquisition and engagement. The majority of customers are influenced by recommendations from trusted and familiar people. Let us explore word-of-mouth in the simplest form. Almost everyone uses the term, but did you know it is one of the highest quality marketing tools a business can employ? It is non-solicited, and people are just having a conversation and sharing ideas.


Scenario 1
After eating spaghetti and meatballs at a great Italian restaurant (better than your grandmother’s), your server, Amy, made the experience with her outstanding service. Next: (All 50) of your friends learn at the same time because you shared on Facebook. Yup. We will say the odds of the restaurant gaining new customers and a few more followers on social media is pretty high.

Scenario 2
An Italian restaurant runs an ad on Facebook and Instagram featuring a bowl of their famous spaghetti and meatballs with an offer for a free appetizer with the purchase of any two entrée meals and a social share. The ads are seen by a few of their existing customers who frequent the restaurant often, in addition to newcomers to the area, those who live in the not-so-immediate proximity but have an affinity for Italian food and are willing to travel for a delicious meal. Next: Because the food creative is alluring a few of those people share the ad with friends and those people share it with a couple more and so on. As you guessed it this turns into a mini social frenzy that results in new customers and perhaps additional social media followers soliciting your business.

Now that you understand the unmatched positive impact word-of-mouth can have on your business. Consider social media as the driver of word-of-mouth for your business. Word-of-Mouth Marketing (WOMM) should be at the forefront of all business marketing strategies. It is essential for businesses, big and small, newly formed, and legacy companies. Let Comporium Media Services help you build your WOMM strategy. We are skilled at building eye-catching creatives to grab the attention of your desired customer base and encourage them to act. With access to over 5,000 demographic and psychographic behavior data points, we are ready.