Digital Strategy

Get Ready to FALL Into Autumn With These Fun Activities!

Get Ready to FALL Into Autumn With These Fun Activities!

2 min read "Knock Knock?" "Who's there? "The autumnal equinox is here. September 22nd marks the first day of fall in the Northern Hemisphere, spring if you are in the Southern Hemisphere. The equinox occurs at the exact moment no matter where you may be in the...

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OTT/ Connected TV: How to Develop an Effective Strategy

OTT/ Connected TV: How to Develop an Effective Strategy

5 min read With OTT (Over the Top) video becoming one of the fastest ways consumers are digesting media, it is no wonder why companies are allocating big dollars to their OTT marketing strategy. With no signs of decreasing appetite, OTT (streaming platforms and smart...

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Social. The New Word of Mouth?

Social. The New Word of Mouth?

2 min readWhat is the future of word-of-mouth? Today, social media, the digital counterpart of word-of-mouth, is replacing it as the most significant force in product and service acquisition and engagement. The majority of customers are influenced by recommendations...

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Buyer (Customer) Persona. What is this?

Buyer (Customer) Persona. What is this?

3 min read With a shift in the privacy topography and consumer behavior changing, we can all agree or not that a great marketing campaign consists of planning, budgeting, timing, and resources, and I will add in pure luck. But are these enough? Not entirely,...

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“Summer of Impact” 2022 Travel Trends

“Summer of Impact” 2022 Travel Trends

3 min ReadThe start of summer is nearly a month away; Americans begin unofficially summering Memorial weekend. For most of us, extended evenings, BBQs, the aromatics of the ocean's saltwater, and vacation plans come to mind. Anything outside the mainstream "bubble” is...

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