2 min read In today's digital age, the ability to make data-driven decisions has become increasingly crucial for businesses to remain competitive. This is especially true regarding hiring, where utilizing third-party data can provide invaluable assistance in making...
2 min read Rethink JanuaryHappy New Year! The January sale is typically considered the slowest month of the year. The sales season kicks off at the end of November and wraps up in December, with December being the busiest shopping period of the year, or as marketers...
2 min read "Knock Knock?" "Who's there? "The autumnal equinox is here. September 22nd marks the first day of fall in the Northern Hemisphere, spring if you are in the Southern Hemisphere. The equinox occurs at the exact moment no matter where you may be in the...
5 min read With OTT (Over the Top) video becoming one of the fastest ways consumers are digesting media, it is no wonder why companies are allocating big dollars to their OTT marketing strategy. With no signs of decreasing appetite, OTT (streaming platforms and smart...
3 min read With a shift in the privacy topography and consumer behavior changing, we can all agree or not that a great marketing campaign consists of planning, budgeting, timing, and resources, and I will add in pure luck. But are these enough? Not entirely,...
3 min ReadThe start of summer is nearly a month away; Americans begin unofficially summering Memorial weekend. For most of us, extended evenings, BBQs, the aromatics of the ocean's saltwater, and vacation plans come to mind. Anything outside the mainstream "bubble” is...
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