Internet marketing

OTT/ Connected TV: How to Develop an Effective Strategy

OTT/ Connected TV: How to Develop an Effective Strategy

5 min read With OTT (Over the Top) video becoming one of the fastest ways consumers are digesting media, it is no wonder why companies are allocating big dollars to their OTT marketing strategy. With no signs of decreasing appetite, OTT (streaming platforms and smart...

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Alphabet Inc.-Internet Marketing

Alphabet Inc.-Internet Marketing

Last week Google announced that they were streamlining their company by giving birth to a Parent company called Alphabet Inc. This new parent or holding company will separate Google, the core money-making business today, away from the side businesses that have...

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