online video

OTT/ Connected TV: How to Develop an Effective Strategy

OTT/ Connected TV: How to Develop an Effective Strategy

5 min read With OTT (Over the Top) video becoming one of the fastest ways consumers are digesting media, it is no wonder why companies are allocating big dollars to their OTT marketing strategy. With no signs of decreasing appetite, OTT (streaming platforms and smart...

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Video Marketing Drives Results

Video Marketing Drives Results

Earlier this week I read an article from reelese that stated all global internet traffic would be video related content by 2018. That means nearly 80% of all internet use will be to consume IP video. This creates a great opportunity for businesses to put their brand...

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