marketing

What is Emotional Advertising?

What is Emotional Advertising?

3 min read Identifying an emotional voice as a marketing strategy is a powerful tool in advertising, and businesses can use them to create a lasting connection with their audience. Emotional advertising is the practice of using emotions to create a connection with an...

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“Summer of Impact” 2022 Travel Trends

“Summer of Impact” 2022 Travel Trends

3 min ReadThe start of summer is nearly a month away; Americans begin unofficially summering Memorial weekend. For most of us, extended evenings, BBQs, the aromatics of the ocean's saltwater, and vacation plans come to mind. Anything outside the mainstream "bubble” is...

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