Advertising

What is Emotional Advertising?

What is Emotional Advertising?

3 min read Identifying an emotional voice as a marketing strategy is a powerful tool in advertising, and businesses can use them to create a lasting connection with their audience. Emotional advertising is the practice of using emotions to create a connection with an...

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OTT/ Connected TV: How to Develop an Effective Strategy

OTT/ Connected TV: How to Develop an Effective Strategy

5 min read With OTT (Over the Top) video becoming one of the fastest ways consumers are digesting media, it is no wonder why companies are allocating big dollars to their OTT marketing strategy. With no signs of decreasing appetite, OTT (streaming platforms and smart...

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Buyer (Customer) Persona. What is this?

Buyer (Customer) Persona. What is this?

3 min read With a shift in the privacy topography and consumer behavior changing, we can all agree or not that a great marketing campaign consists of planning, budgeting, timing, and resources, and I will add in pure luck. But are these enough? Not entirely,...

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Social Media Marketing Tips for beginners

Social Media Marketing Tips for beginners

As you will find out from this article there is a lot to know about Social Media Marketing. Our expert team can work with you to ensure that you are getting the most from your Marketing dollars.Call Comporium Media Services today at 866-646-6680 to get started!How can...

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