Data-Fueled

Performance

Digital Advertising

A Straighter Path To Your Best Prospects.

TractAds is an audience-first, multi-channel advertising technology that eliminates many of the unknowns associated with digital advertising. Fueled by data, TractAds campaigns are designed to deliver results as measured against a specific, pre-determined objective.

How we do it

Objective First

Since precision prospect targeting is at the heart of TractAds, every campaign starts with one and only one objective. (Ex. More online conversions, more store visits, increased brand awareness, more phone calls)

Building An Audience

TractAds leverages lifestyle, behavioral, and demographic data to create a profile of your ideal target group. Data points include where your prospects shop (both on and offline), what their interests are, the physical places they go, their age and their gender.

Message Targeting

Knowing your objective and your audience, our CMS team will create customized digital ads that encourage recipients to take the next prescribed step (i.e., visit your store for a special promotion, click into a landing page, or call for more information.

Omni-channel

TractAds can deliver custom display, video, and search ads across numerous devices and platforms to your target audience. In addition, multiple contact points give your TractAds campaign a much higher chance for success.

Personal Injury

Objective: Online Conversions

Scenario: A personal injury attorney wanted to get more qualified leads with either phone calls or online form fills to schedule a consultation. 1 year timeframe.

Results: We identified physical behaviors defined by the users’ mobile devices to infer that a person may have been injured and then presented display and search ads to influence an appointment as an online conversion.

Download the case study

HVAC

Objective: Calls

Scenario: An HVAC contractor want to get more qualified calls from homeowners who needed A/C repair or were in market to purchase a new A/C unit. 1 year timeframe.

Results: The TractAdsTeam identified homeowners by the type of HVAC unit they owned and then presented display and search ads to influence an appointment as an phone call.

Download the Case Study

Life Care

Objective: Visits

Scenario: A life plan community with a mix of independent living apartment homes and assisted living suites needed to fill vacant units for long term life care.

Results: We identified the target audience by the behaviors of the adult child. The adult child was then remarketed to influence a scheduled appointment and then ultimately a visit to the property for a tour.