Build a better Landing Page

Turn Visitors into Customers

A good landing page lets you connect with a qualified target audience, capture their information, and convert them into leads. Unlike your company website, which has different information on multiple pages, a landing page is singularly focused on an offer or event. Most landing pages are straightforward, but still require critical thinking at the outset to be effective. Here’s our recipe for creating landing pages that work for our customers.

Think Strategically. Build Accordingly.

1. Identify Your Target Audience

Our objective is to get your target audience into your sales pipeline. In order to do that, we need to know who your target is and what motivates them. Only then can we create the messaging and imagery that will compel them to act.

2. Include Key Branding Components

Your landing page should look and feel like the rest of your branded materials. We’ll incorporate your logo, tagline, colors, and imagery to help you stay consistent with your brand standards.

3. Deliver A Great Value Proposition

What’s in this for your target audience? Offering them something valuable that they want or need is the best way to get them to call, sign up, or submit their contact information.

4. Make It Easy To Follow Through

Choose exactly how visitors will contact you to take advantage of what you’re offering. Make a call? Fill out a form? Download a coupon? Just make sure it’s clearly one thing. Too much choice will cause some visitors to leave.

5. Convey A Clear Call To Action

Summarize the offer and bake it into the button or text before the phone number. Make it as desirable as possible for the visitor to take the next step.

6. Establish Credibility

Use testimonials, customer reviews and recognizable partners to reassure your audience that you can be trusted when they reach out.

7. Include Any Necessary Extras

Put yourself in your visitors’ shoes. What else might they possibly need before submitting their contact information or picking up the phone? Make sure it’s included.

1. Identify Your Target Audience

Our objective is to get your target audience into your sales pipeline. In order to do that, we need to know who your target is and what motivates them. Only then can we create the messaging and imagery that will compel them to act.

2. Include Key Branding Components

Your landing page should look and feel like the rest of your branded materials. We’ll incorporate your logo, tagline, colors, and imagery to help you stay consistent with your brand standards.

3. Deliver A Great Value Proposition

What’s in this for your target audience? Offering them something valuable that they want or need is the best way to get them to call, sign up, or submit their contact information.

4. Make It Easy To Follow Through

Choose exactly how visitors will contact you to take advantage of what you’re offering. Make a call? Fill out a form? Download a coupon? Just make sure it’s clearly one thing. Too much choice will cause some visitors to leave.

5. Convey A Clear Call To Action

Summarize the offer and bake it into the button or text before the phone number. Make it as desirable as possible for the visitor to take the next step.

6. Establish Credibility

Use testimonials, customer reviews and recognizable partners to reassure your audience that you can be trusted when they reach out.

7. Include Any Necessary Extras

Put yourself in your visitors’ shoes. What else might they possibly need before submitting their contact information or picking up the phone? Make sure it’s included.

View our examples.

Here are some samples with specific callouts about what makes them effective.

Get the overview.

Download a print-ready version of our best practices for landing pages.

Want to achieve a specific business objective?

An effective landing page can provide you with a direct line to success. Get in touch with CMS to find out how you can utilize this strategic lead-generation tool to generate more traffic and conversions for your business.

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