Did you know that 85% of consumers read online reviews? That's why it's more important than ever to manage your digital profile. It also means that you need customers to leave reviews of your business.
Google reviews heavily influence your business's ranking in search results. However, it's also important that you have reviews published on other sites as well. Facebook, Yelp, Bing and YAHOO! are a few other popular sites that allow reviews and that can be used as an opportunity to bring in business.
But it's not just about having a large quantity of reviews. Quality matters. Here are five things you can do to make sure all of your reviews on Google+ Local, Yelp, Bing and other review sites are useful, honest, and written by real people.
- Google and most other sites will not take down reviews for simply being negative. Instead, they encourage you to use the owner response function to respond to a negative review and address the user’s concerns.
- If a third party claims that they know how to remove reviews from Google, don’t believe them. Google does not work with any third party reputation management companies and does not remove reviews unless they violate guidelines.
- Don’t set up a computer or tablet device in your place of business for customers to leave reviews. Consider sending a reminder e-mail so customers can review on their own time through the Review Generation tool available to you through your Business Center dashboard.
- Remember, Google does not allow you to give customers free gifts or discounts for leaving reviews.
- If all your reviews come from a direct link that's placed in an email signature, the reviews may be removed.
Our Review Generation tool allows you to request and respond to reviews, get instant email notifications when a review is submitted, and identify common keywords that are being used in customers' reviews. Best of all, you can do all of do this from one easy-to-use platform. Talk to us today to learn how to maximize online reviews for your business.