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OTT/ Connected TV: How to Develop an Effective Strategy

OTT/ Connected TV: How to Develop an Effective Strategy

5 min read With OTT (Over the Top) video becoming one of the fastest ways consumers are digesting media, it is no wonder why companies are allocating big dollars to their OTT marketing strategy. With no signs of decreasing appetite, OTT (streaming platforms and smart...

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Buyer (Customer) Persona. What is this?

Buyer (Customer) Persona. What is this?

3 min read With a shift in the privacy topography and consumer behavior changing, we can all agree or not that a great marketing campaign consists of planning, budgeting, timing, and resources, and I will add in pure luck. But are these enough? Not entirely,...

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“Summer of Impact” 2022 Travel Trends

“Summer of Impact” 2022 Travel Trends

3 min ReadThe start of summer is nearly a month away; Americans begin unofficially summering Memorial weekend. For most of us, extended evenings, BBQs, the aromatics of the ocean's saltwater, and vacation plans come to mind. Anything outside the mainstream "bubble” is...

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