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When you purchase a website from Comporium Media Services, you may hear us refer to DNS and/or CloudFlare in conversations about the technical side of things. Here’s a little background information on these two terms.

DNS is the acronym for Domain Name System. This is the format for making domain names readable to humans. In other words, if I want you to go look at my great new website, I would tell you the website address instead of giving you a mind-boggling series of numbers known as an Internet Protocol (or IP) address. Your computer doesn’t read the text versions of domain names so they have to be converted in order for people to be able navigate to a website name they understand. Explaining how to configure this conversion can be a huge source of frustration to customers who just want their websites to go live.

By using the CloudFlare service, I’ve been able to greatly ease that frustration. CloudFlare gives me an online portal that allows me to manage the website DNS remotely, instead of forcing the customer to add or edit their own DNS entries—or giving me access to their account so that I can do it for them.

So what exactly IS CloudFlare? In the simplest terms, it is a series of computers that sit between the DNS and the host server where your website files are stored. These computers speed up the delivery of your content to the end user and optimize the route that your site takes to get to that end user. You see, the Internet acts much like the roads that we drive our vehicles on. Some cars will take the highway and some will take the back roads. Finding that clear route to get to the final destination makes a big difference to the person waiting to read the content on your website. CloudFlare protects your site against certain types of Internet attacks, or ‘”hackers,” as the general public refers to them. Here’s a great overview from the CloudFlare website:

“Once your website is a part of the CloudFlare community, its web traffic is routed through our intelligent global network. We automatically optimize the delivery of your web pages so your visitors get the fastest page load times and best performance. We also block threats and limit abusive bots and crawlers from wasting your bandwidth and server resources. The result: CloudFlare-powered websites see a significant improvement in performance and a decrease in spam and other attacks.”

That’s a brief behind-the-scenes look at how your website works and how we’re making sure it’s delivered to your customers quickly and securely.