Put yourself in your visitors’ shoes. What else might they possibly need before submitting their contact information or picking up the phone? Make sure it’s included.
Summarize the offer and bake it into the button or text before the phone number. Make it as desirable as possible for the visitor to take the next step.
Choose exactly how visitors will contact you to take advantage of what you’re offering. Make a call? Fill out a form? Download a coupon? Just make sure it’s clearly one thing. Too much choice will cause some visitors to leave.
What’s in this for your target audience? Offering them something valuable that they want or need is the best way to get them to call, sign up, or submit their contact information.
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