A recent article in Forbes talked about the various ways that video marketing can help small businesses grow. Comporium Media Services has been at the forefront of this platform thanks to our experienced in-house video production staff. Here are some reasons why our team thinks video marketing works so well for small businesses.
First, it's engaging. Video marketing gives you the opportunity to show off what you do. Demonstrate your products, display the best-selling items on your menu, show your employees in action—all of these can be captured on video in a way no other medium can.
Next, it's sharable. Just take one look at your Facebook feed and you'll know what we're talking about. There's something to be said for the whole "viral video" phenomenon. While that may not be exactly what you're going for with your business, it proves one thing: People love to watch videos and talk about them with their friends, either in person or online.
Finally, it's where your customers are. Half the battle of any marketing plan is figuring out where to meet your target demographic—the people you want to sell your products and services to. Chances are, video marketing is a great place to find those consumers. That's because YouTube is more popular with Americans in the lucrative 18-49 demographic than any one cable channel.
Are you ready to engage your target customers with sharable content? Call Comporium Media Services to learn about our video marketing services for the web and beyond. Our digital marketing experts are ready to help you grow your business.